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Monday, 8 February 2010
SUPER BOWL COMMERCIALS UNDERWHELM
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 I was excited for the Super Bowl.  For one, my childhood team, the Colts, were in the big game.  Two, they were playing the Saints, pretty much everyone else's team, since New Orleans was devastated by Katrina, and the city really needed something positive.  It's really a win, win for viewers and fans of both teams.  I didn't feel as badly as I would have losing to, say, the Cowboys.  Still, I was disappointed losing.  So, I looked to the commercials to cheer me up in between Peyton Manning throwing interceptions.  I had to pause the game to go get pizza, so I fast forwarded through a lot of the second half (I watched The Who twice).  This is what I remember...

THE BAD

What is it with Etrade commercials?  Can they get the old baby back?  This new baby is terrible.  Just terrible.  It's going to hurt their sales, not help.  How can you go from Shankapotomus to this?

I thought the first Doritos commercial where the dog eats the Doritos was just awful.

The "fences" Budweiser ad with the horse and cow was pretty lame.  Good fences make good neighbors.  If you don't believe me, try living next door to nudists.

THE GOOD

Dave, Oprah, and Leno was very funny.  A good sequel.  Would have been a lot better with Conan, and all four of them scrunched together on the sofa.

The Betty White football/Snickers ad was pretty hilarious.  I loved the button with Abe Vigoda.  Especially because I didn't know he was still alive.

I actually thought the Hyundai ads will help them sell a lot of cars.  I looked at the new Hyundai Sonata and thought it was a Lexus.  They're doing a good job copying cars that are good.  If that makes any sense.  I'm not going to run out and buy one, but if I were looking.......I'm just sayin'.  Some of the best/most effective Super Bowl commercials are ads that don't try to be funny.

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Posted on 02/08/2010 7:10 AM by Todd Carr
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